My name is Lee LeFever and I live in Seattle, Washington with my wife Sachi and our two dogs, Bosco and Maybe. Yes, we have a dog named Maybe.
At heart, I am a communicator and entrepreneur. Our two-person company, Common Craft, is our laboratory and focus of our professional lives. Common Craft has been many things since 2003 from a consulting practice to a video agency.
Today Common Craft is an online membership service that provides videos and visuals used by educators in over 50 countries. If I had to use labels, I’d say I’m the Creative Director and Sachi is our CEO (and video editor). Bosco covers company morale.
In 2007 we started making short animated videos that explained technology. As it turned out, we were among the first to make “explainer” videos and it changed our lives. Our videos have been viewed over 50 million times online and their success led us to focus on explanation as a service and a skill.
In 2012 I wrote The Art of Explanation, published by Wiley, which was built on our years of making explainer videos. It’s been translated into eight languages and I’m now a keynote speaker on the subject of explanation skills. It’s kind of my thing.
Today, the experiment continues. Our next big adventure is our Explainer Academy, which is a set of online courses that teaches explanation and media creation skills.
Holding it all together is our shared belief that our day-to-day happiness is what produces the best results for our business and our lives. Much of that happiness comes from being independent and designing our lives with thoughtful intention.