Arriving September 2020

About Lee

Lee LeFever is the co-founder of Common Craft and author of The Art of Explanation. Since 2007, Common Craft has won numerous awards, created explanations for the world’s most respected brands and created explainer videos that have earned over 50 million online video views.

Today, Common Craft produces educational guides, ready-made videos and visuals that are used by educators in over 50 countries. Lee and his wife, Sachi, are Common Craft’s only employees.  More.

Books by Lee

Big Enough is a book about entrepreneurship and building a business that promotes both income and quality of life. It’s based on the story of Common Craft, which evolved over a decade to become a scalable two-person business.

The Art of Explanation is a book about learning to communicate with clarity. It’s for professionals and is based on Lee’s work with the world’s most respected brands and his experience as a leading producer of explainer videos.

My newsletter tells the stories behind my big projects. You’ll learn how I work, think, and play.