30 Days to Launch – What I’m Doing

August 15, 2020

By: Lee LeFever

I write books and run a company called Common Craft. I recently moved from Seattle to a rural island. Here, I write about online business, book publishing, modern home construction, and occasionally, dumb jokes.

Big Enough will be officially published in 30 days, on September 15th. As you can imagine, the book is constantly on my mind and taking up hours of each day. Here’s what I’m doing right now:

Today is a beautiful Saturday in August and it’s 70 degrees and sunny outside. Our friends are sending us photos of themselves on the beach and having an afternoon cocktail. But for me (and Sachi) it’s a workday. On Monday, the pre-order campaign will begin and I’m doing everything I can to prepare. My goal is to sell as many pre-order copies as I can because all pre-order sales count on launch day. If the number is big enough, it can create a splash that earns attention for the book.

Videos

Creating videos to go along with Big Enough has been a joy. Making media is a passion of mine and the book gave me an opportunity to create a live-action video as the trailer that includes videos shot with a drone. Two other videos are more Common Craft Style. I’ll be sharing them all soon. At the moment, two videos have been finalized and the third will be done later today. We’re adding captions and uploading them to the sharing services in the next two days. Yay!

big enough video images

Website

The book’s web page on leelefever.com will be the home of the pre-order campaign and we’re shining up the last bits. For example, we’re offering incentives for pre-ordering. If you pre-order the book and send me a screenshot of the receipt, I’ll send you three stickers. If you buy five, I’ll send you Big Enough socks. Making all this clear is a challenge and we’re so very close.

Outreach

Authors in my position can make their book more successful by directly contacting people in their network. I have a list of a few hundred people that I will email individually next week with a request: please pre-order the book or share it online. It will take time, but I really enjoy connecting with everyone.

Social Media + Blogging

I have been increasingly active on Twitter, Facebook, LinkedIn, and Instagram. I don’t want to overwhelm anyone with book messages, so I post a mix of things in addition to book updates. When I write blog posts like this one, I usually share the link on Twitter and LinkedIn. I started blogging on leelefever.com in 2003, but I admit, I let it languish for a few years. Now, I’m motivated to make it one of my most useful resources and that means consistent blogging.

Common Craft

I expect the book to raise the visibility of Common Craft and in the past week, we completed some much-needed development work. This weekend I’m reviewing the changes and making final tweaks so that it will be ready for prime time.

Podcasts

I’m recording a few podcasts next week and preparing by reviewing previous episodes of those shows. I’m also working on outreach to podcasts hosts who might be open to having me as a guest.

Headspace

In the past, I’ve struggled with self-promotion. With the release of Big Enough, I’m working to overcome my anxiety about it and doing everything I can to help the book be successful. If I’m going to be an author for the long term, I have to be ready to promote myself. Every day, I remind myself that I’m doing the right things and learning. Sachi’s ongoing support is essential.

Needless to say, we have a lot in motion and I’m honestly surprised by how good I feel about it. I’m excited to contact friends and can’t wait to be on podcasts. Once the launch arrives, the bulk of my work will be done and the book will be out in the world.

Learn more about Big Enough.

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