At a Crossroads ⤲

September 14, 2021

By: Lee LeFever

I write books and run a company called Common Craft. I recently moved from Seattle to a rural island. Here, I write about online business, book publishing, modern home construction, and occasionally, dumb jokes.

The post below was sent as an issue of my newsletter, Ready for Rain.

My friend Tony asked, when we had just purchased property on Orcas, “What’s next? You’ll build a house and move in… then what?” Sometimes Tony’s questions seem like challenges, but I think he’s mostly looking for ideas. He was asking about something years into the future and I didn’t have an answer. I suppose I’m in the “then what?” phase now.

There is a common perception that completing a project like a house leads to a period of doldrums. The excitement of the project wanes and leaves a hole in the day-to-day that feels like something is missing. I expected to feel it by now, but it hasn’t arrived. If anything, I’m feeling better than I have in a long time. The excitement of the house project came with a healthy dose of stress and anxiety for us both. The space it left in our lives is one we’re not eager to fill. Plus, there are years of house projects ahead of us, mostly in landscaping. 

Projects on the professional side of life seem equally complete. This week marks the one-year anniversary of Big Enough being published and it no longer demands a lot of attention. Common Craft, the Explainer Academy, and The Art of Explanation book are all stable.

This all begs the answer to Tony’s question: what’s next? 

A few months ago, we had a call with our friend, Dave, who now lives in rural New Hampshire. He’s a regular RFR reader who is planning a significant home remodel. He said something that had been in the back of my mind for a while, but I hadn’t fully considered it. In preparing for his house project, he looked for books and resources for people like him. He wanted to understand the construction process, what to expect, how to overcome the challenges, make decisions, etc. In his experience, there was a dearth of materials along these lines. 

Dave encouraged me to take what we had learned in building Flattop and transform it into a book or something similar for people like him. That chat with Dave lit a fire under me. I’ve always been passionate about home design and the construction process. I have years of real-world experience across multiple projects. I have connections with builders, architects, and multiple homeowners who are in-process now. 

So, I started writing. Through 2021, I’ve written about 70,000 words, all focused on explaining the process of building a custom home, phase by phase. Sachi has been my editor and brainstormer. Through it all, I was never sure where it would lead. 

My initial thought was to make it a book and it’s currently written in that form. But that didn’t feel like the right medium. It’s not a story as much as a reference work or guide. It’s the resource you turn to when a new phase of construction is on the horizon. 

I asked a couple of friends who are currently building homes about the potential they see. Our friend, James, was enthusiastic about the idea and had a suggestion. He said, “This feels more digital than a book. You’d want downloadable documents, videos, and visuals.” Yes. Yes. Yes.

Once again, a friend suggested a direction that helped us see the opportunity more clearly. All the writing could be turned into multimedia content that lives on a website instead of in a book. It could be easily updated and priced like an online course.  People could access it on any device at any time.

For the last couple of months, this has been the dominant idea in my day-to-day life. When the workday is done and I’m ready to relax, this is where my mind wanders. I have to resist not working on it and I take that as a good sign. Passion, is a necessary ingredient, along with time. Best of all, in true Big Enough fashion, we can make this idea happen ourselves.

So, dear reader, this is the next thing. Many of you have been with me through the entire house project and your ideas and input have been invaluable. For this next project, I hope we can continue what we’ve started. More soon!

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