Big Enough is Big Enough

August 03, 2020

By: Lee LeFever

I write books and run a company called Common Craft. I recently moved from Seattle to a rural island. Here, I write about online business, book publishing, modern home construction, and occasionally, dumb jokes.

Maybe I’m alone in this perception, but reading business books sometimes feels like homework. I read them to learn and don’t usually expect to be entertained. When I began writing Big Enough, I took a different approach. My goal was to write a book about a business that felt more like a captivating story. I wanted it to be engaging and personal. I also designed it to be a quick read, something that could be read on a flight or a lazy afternoon.

At 144 pages, I’m excited about the size of the book. My hope is that readers will see it and think “I can knock that out in a few hours.” I hope you’ll give it a try.

If you choose to call your book “Big Enough”, you better be succinct.

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