Maybe I’m alone in this perception, but reading business books sometimes feels like homework. I read them to learn and don’t usually expect to be entertained. When I began writing Big Enough, I took a different approach. My goal was to write a book about a business that felt more like a captivating story. I wanted it to be engaging and personal. I also designed it to be a quick read, something that could be read on a flight or a lazy afternoon.
At 144 pages, I’m excited about the size of the book. My hope is that readers will see it and think “I can knock that out in a few hours.” I hope you’ll give it a try.