Big Enough

Building a Business that Scales with Your Lifestyle

big enough book

Big Enough is Now Available

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From the Back Cover

An eye-opening antidote to the endless-growth mindset, Big Enough offers an alternative path to career success

In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business—while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate.

Lee takes you through the multiple business models they pursued—marketplace, digital product licensing, subscription services, distribution partnerships, and more—and offers his best tips for how you, too, can build a lightweight business that supports a life you love.

A must-read for anyone interested in entrepreneurship, business strategy, and e-commerce, Big Enough arms you with insights into how technology and innovation are changing the face of business—and how the science of happiness and the pursuit of values can help redefine what it means to be successful. 

Downloadable Summary Documents

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Advance Praise for Big Enough

“A refreshing, personal guide to designing a business around the values that matter most to you. I found a lot to steal here, and I think you will, too.”

—Austin Kleon, New York Times–bestselling author of Steal Like An Artist

“If you are an entrepreneur with heart, you’ll love this book.”

—Tara Hunt, author, researcher + founder, Phlywheel

“A practical business autobiography, approachable and useful.”

—Seth Godin, founder of Akimbo.com

“As the owner of a tiny online business, I wish I’d had this thoughtful and engaging book as a blueprint when I started out.”

—Jason Kottke

The Basics

  • Title: Big Enough – Building a Business that Scales with Your Lifestyle
  • Author: Lee LeFever (@leelefever)
  • Publication Date: September 15th, 2020
  • Publisher: Lee LeFever and Page Two Books
  • Pages: 176
  • ISBN-10 : 1989603181
  • ISBN-13 : 978-1989603185
  • Formats: Paperback, eBook, Audiobook (coming soon)
  • Website: BigEnough.life
  • Hashtag: #BigEnoughBook
  • Media contact: lee [at] commoncraft [dot] com

Big Enough Final Cover

Official Cover (Hi-Res)

Lee LeFever Headshot

Author Photo (Hi-Res)

Videos About BIG ENOUGH

How to Help an Author

Pre-orders and reviews help authors be successful. This video explains why and how in 91 seconds.

Trailer: Your Good Life

A beautiful and inspiring video about the changing perceptions of what it means to “live the good life” and how a business can support what matters to you. 80 seconds.

Growing What Matters

By designing a business with intention, it’s possible for it support and grow what matters to you, like time, independence, or location. 48 seconds.

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About Lee

Lee LeFever is the co-founder of Common Craft and author of The Art of Explanation. Since 2007, Common Craft has won numerous awards, created explanations for the world’s most respected brands and created explainer videos that have earned over 50 million online video views.

Today, Common Craft produces educational guides, ready-made videos and visuals that are used by educators in over 50 countries. Lee and his wife, Sachi, are Common Craft’s only employees.  More.

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