All Books by Lee LeFever
An eye-opening antidote to the endless-growth mindset, Big Enough offers an alternative path to career success.
In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business—while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a million-dollar business, Common Craft, that was small enough to pivot and innovate. Lee takes you through the multiple business models they pursued—models that were formerly the sole domain of big business: marketplace, digital product licensing, subscription services, distribution partnerships, and more. Through it all, they retained the freedom to work from home, and go camping any day of the week.
Like Paul Jarvis in Company of One, Lee outlines exactly how he and Sachi did it, and offers his best tips for how you, too, can build a lightweight business that supports a life you love. A must-read for anyone interested in entrepreneurship, business strategy, and e-commerce, Big Enough arms you with insights into how technology and innovation are changing the face of business—and how the science of happiness and the pursuit of values can help redefine what it means to be successful in business.
The Art of Explanation
You’ve done the hard work. Your product or service works beautifully—but something is missing. People just don’t see the big idea—and it’s keeping you from being successful. Your idea has an explanation problem.
The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.
Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.
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