Category Archive: Big Enough Book

Betting on Blurbs

If you pick up just about any modern book, you'll find short quotes from influential people saying nice things about the book and/or author. These are called endorsements or blurbs and they provide a bit of social proof. On the front cover of Jason Fried and DHH's...

The Editorial Calendar

In much of our daily work, things happen on an ad hoc basis and that's how we like it. An example is the release of a new Common Craft video. Since 2007, we've published a new video every month or two. Once a video is published, the clock starts ticking and over the...