Category Archive: Big Enough Book

The Pre-Order Campaign Bounce

The Pre-Order Campaign Bounce

Going into this phase of the book launch, a created a spreadsheet that includes names and email addresses of nearly everyone I know. Over the last two weeks, I emailed them all, one at a time. This ended up being quite a project. I sent hundreds of individual emails,...

Big Enoughness

Big Enoughness

A recent New York Times article called "Want to Make It Big in Fashion? Think Small, Like Evan Kinori" introduced me to the term "enoughness". It was in long-ago 1973 that the economist E.F. Schumacher first published “Small Is Beautiful,” a seminal (and, to the...

41 Days From Now

41 Days From Now

In 41 days, Big Enough is officially published, and right now it’s filling a lot of my work hours. I think about it constantly and devote much of my time to preparing. You might wonder: what is that like? What does an author do 41 days before a book comes out?  Being...

Big Enough is Big Enough

Big Enough is Big Enough

Maybe I'm alone in this perception, but reading business books sometimes feels like homework. I read them to learn and don't usually expect to be entertained. When I began writing Big Enough, I took a different approach. My goal was to write a book about a business...

Watching The Book Data

Watching The Book Data

As Sachi will tell you, I am often preoccupied with data about our business. I spend a lot of time checking websites and dashboards to see how our projects are going. I love it, but it can also become an obsession. There have been times when my daily perception of...

Pre-Order the Big Enough eBook

Pre-Order the Big Enough eBook

I’ve always planned for Big Enough to be available in all formats but didn’t realize how important ebooks and audiobooks would be in the COVID-19 era. The pandemic is changing the book market as people are staying home and looking for digital alternatives.  Last...

Saying Thanks During a Pandemic

Saying Thanks During a Pandemic

One of the first big challenges of marketing a book is getting endorsements or "blurbs" from influential people. It's stressful because you are not only asking favors of people you admire, but you're sharing the book for the first time. It's easy to feel nervous about...

Final Covers of BIG ENOUGH

Final Covers of BIG ENOUGH

While it’s probably true that you shouldn’t judge a book by its cover, most people do. Covers can have a big impact on sales and getting the cover right is a big priority. Here’s the final front cover for my book Big Enough:

Who is Common Craft?

Who is Common Craft?

It makes my day when I receive an email from someone who says something like, “I’ve been a fan since the first video!” It’s hard to believe that was in 2007, over 13 years ago.  At the time, we were new and different. Our style of videos attracted attention just...