Making the live-action trailer for Big Enough was a challenge, and I loved every second of it. This is the story of how it happened.
Category Archive: Big Enough Book
15 Days to Launch – What I’m Doing
Big Enough is officially published on September 15th. It’s hard to believe it’s coming so fast, but I feel good about where we are in the process. Here’s what I’m doing right now: In the midst of all the book-specific activities, our normal work must go on. My...
Podcast Interview: Fuel Talent with Shauna Swerland
Shauna Swerland is the CEO of Fuel Talent, podcast host, and a very well connected entrepreneur, especially in Seattle. I loved being interviewed by her because it felt so personal. She asked questions I didn't expect that led places never guessed we'd discuss. The...
The Pre-Order Campaign Bounce
Going into this phase of the book launch, a created a spreadsheet that includes names and email addresses of nearly everyone I know. Over the last two weeks, I emailed them all, one at a time. This ended up being quite a project. I sent hundreds of individual emails,...
Big Enoughness
A recent New York Times article called "Want to Make It Big in Fashion? Think Small, Like Evan Kinori" introduced me to the term "enoughness". It was in long-ago 1973 that the economist E.F. Schumacher first published “Small Is Beautiful,” a seminal (and, to the...
How to Help the Author in Your Life
Why do pre-orders matter? The answer deserves a clear explanation, so I made the 90-second video below as a resource for any author or publisher. Please feel free to share it or use it in your campaign.
Podcast Interview – Nineteen80 Podcast with Daniel Hoang
This podcast episode with Daniel Hoang will go down as my first interview about Big Enough and it couldn't have been with a nicer, more welcoming guy. This episode wraps up his first season of Nineteen80 podcast and I was honored to be the closing act. Something I...
Podcast Interview: Creative Warriors with Jeffrey Shaw
Listen to the Podcast Episode Jeffrey Shaw of the Creative Warriors podcast is an amazing host. Before the episode, he sent over a document that provided his tips for preparing for the interview. It was helpful to know some of the questions to expect and to prepare my...
30 Days to Launch – What I’m Doing
I’m getting the stage set for the launch of Big Enough and my list is long.
12 Years of the BIG ENOUGH Perspective
We’ve been working on the the central ideas in Big Enough for 12 years. This post shares how the Big Enough perspective looked to us in 2008.
41 Days From Now
In 41 days, Big Enough is officially published, and right now it’s filling a lot of my work hours. I think about it constantly and devote much of my time to preparing. You might wonder: what is that like? What does an author do 41 days before a book comes out? Being...
Big Enough is Big Enough
Maybe I'm alone in this perception, but reading business books sometimes feels like homework. I read them to learn and don't usually expect to be entertained. When I began writing Big Enough, I took a different approach. My goal was to write a book about a business...
The Podcast Book Promotion Strategy
I never planned to do a book tour. Unless you're a very well-known author, they seem like a cumbersome activity with low ROI; a vestige from a time before the internet. Now, in the COVID era, they are an impossibility. I hope to do 100% of promotions for Big Enough...
Should Authors Buy Their Own Books?
In my experience, publishing a book means owning at least a few boxes of the book. These can be given as gifts, sold, used in promotions, and more. I have boxes of Big Enough sitting beside me right now. The copies I have came directly from the printer and don't have...
Watching The Book Data
As Sachi will tell you, I am often preoccupied with data about our business. I spend a lot of time checking websites and dashboards to see how our projects are going. I love it, but it can also become an obsession. There have been times when my daily perception of...
Pre-Order the Big Enough eBook
I’ve always planned for Big Enough to be available in all formats but didn’t realize how important ebooks and audiobooks would be in the COVID-19 era. The pandemic is changing the book market as people are staying home and looking for digital alternatives. Last...
Saying Thanks During a Pandemic
One of the first big challenges of marketing a book is getting endorsements or "blurbs" from influential people. It's stressful because you are not only asking favors of people you admire, but you're sharing the book for the first time. It's easy to feel nervous about...
Final Covers of BIG ENOUGH
While it’s probably true that you shouldn’t judge a book by its cover, most people do. Covers can have a big impact on sales and getting the cover right is a big priority. Here’s the final front cover for my book Big Enough:
Indy Publishing and the Discourse Blog
In October of 2019, a news website called Splinter, which was under the same management at Gizmodo and Jezebel, was shuttered and the staff was fired. So, a group of Splinter writers created a new news site that became a labor of love. It's called the Discourse Blog....
Who is Common Craft?
It makes my day when I receive an email from someone who says something like, “I’ve been a fan since the first video!” It’s hard to believe that was in 2007, over 13 years ago. At the time, we were new and different. Our style of videos attracted attention just...