a brief story about discovering a business model that allowed us to remain a two-person company with a product we could make once and sell multiple times.
Category Archive: Common Craft
Storytime #3: How a Handshake Deal with Twitter Led to Millions of Video Views
how our video “Twitter in Plain English” ended up on the front page of Twitter.com for over a year.
Free Online Event: The Visual Jam
This will be a good time! Two lively Brits, Grant and Paddy, host a live show called The Visual Jam. I will be their guest on July 8th to discuss The Art of Explanation and Common Craft videos. Register for Free. More Info: Have you ever had a great idea for a...
Storytime #2: Cooperating with the Competition
Storytime is a series of videos that are usually brief and focused on a single idea relating to my work and/or personal life. This episode of storytime is about how we worked with our competition to grow the market for our services while remaining a two-person. I...
Aphantasia – A Different Kind of Blindness 🧠
The post below was sent as an issue of my newsletter, Ready for Rain. This might seem strange, but please follow the instructions below... Imagine an apple that’s floating in the space in front of you. It’s red, has a small green leaf and a stem. Now, using your...
Podcast Interview with Jenny Blake at Free Time
Jenny Blake and I had a wonderful discussion, in part, because we share a similar perspective when it comes to business and the potential for small businesses to promote freedom and autonomy instead of taking it away. Along with having a great voice for audio, Jenny...
Interview with Belinda Ellsworth from Work From Your Happy Place Podcast
It was a pleasure to have a discussion with Belinda about Big Enough and the potential for businesses to be designed with happiness in mind. One of the subjects that came up was the idea of "drag" in a business and how easy it is for businesses to accumulate processes...
Simplify and Multiply with Terry Pappy
It was such a pleasure to connect with Terry and talk about Common Craft and Big Enough. She read the book and has serious experience in online business and marketing. In my experience, that is a great combination for fun and interesting interview. She is eight...
Podcast Interview with Rodney Flowers of Game Changer Mentality
An interview between Lee LeFever and Rodney Flowers of the Gamer Changer Mentality Podcast.
Podcast Interview with Mike Rhode at Sketchnote Army
Mike Rhode and I go way back and it was a pleasure to reconnect with him on the Sketchnote Army podcast and discuss communication, creative work, and explainer videos.
What Does it Want to Be? 🔨
There are two considerations in making home finish decisions: what you want and what the house wants. By the time the finishes are being completed, the house will tell you what fits, or not.
Explaining Narcissism and Trump
In 2016 I made an apolitical video that explains Narcissistic Personality Disorder in an effort to warn people about leaders who put themselves above everything else. It’s now our most viewed YouTube video on a daily basis and I continue to believe that, at the heart of our problems is a leader’s destructive personality that cannot and will not change.
Interview with Christoph Trappe of Business Storytelling Podcast
Christoph is an experienced marketer who is also seems to be a high-energy and dynamic person. I enjoyed talking to him about Big Enough and what tips I could relate to his listeners. Listen below or on the Business Storytelling Podcast show page.
Interview with Heneka Watkis-Porter at the Entrepreneurial You Podcast
Heneka is such a fun interviewer. She's an accomplished entrepreneur who is also full of energy and positivity. I've included a quote and an audio snippet of the interview below. You can listen on the Entrepreneurial You Podcast.
Interview with Scott Riddell at the Soulfront Podcast
Scott Riddell and I had a meaningful discussion about our story and Big Enough. As the name of the Soulfront podcast indicates, Scott is helping to share the soul of entrepreneurship and I think he does that with kindness and wit. Here’s the video of our discussion:
Moving the Ready for Rain Newsletter
Notes on bringing my newsletter home.
Interview with Heather Zeitzwolfe of “Get the Balance Right” Podcast
Heather is not your father's accountant. That's her brand and she lives up to it. How many CPAs do you know with a podcast? She is a great podcast host with a lot of enthusiasm. Listen to the episode or learn more about Heather's work. Below is a one minute snippet...
Podcast Interview with Mitch Joel – Six Pixels of Separation
Before this interview, I had never had a discussion with Mitch, but we've been connected online for over thirteen years. It was so awesome to finally be able to talk with him. This interview is interesting because it goes into the early stages of Common Craft videos,...
The Entrepreneurial Imperative
Though it might not be obvious, we live in a world of imperatives. These are not laws, regulations, or other legally-binding rules, but expectations made by culture. We are bound by what others believe is the right path in a given situation. They are norms that, when...
How BIG ENOUGH Made the Front Page of Google
Ten things I did to help links to my book appear on the first page of Google for the term “Big Enough”.