Category Archive: Common Craft

Watching The Book Data

Watching The Book Data

As Sachi will tell you, I am often preoccupied with data about our business. I spend a lot of time checking websites and dashboards to see how our projects are going. I love it, but it can also become an obsession. There have been times when my daily perception of...

Saying Thanks During a Pandemic

Saying Thanks During a Pandemic

One of the first big challenges of marketing a book is getting endorsements or "blurbs" from influential people. It's stressful because you are not only asking favors of people you admire, but you're sharing the book for the first time. It's easy to feel nervous about...

Who is Common Craft?

Who is Common Craft?

It makes my day when I receive an email from someone who says something like, “I’ve been a fan since the first video!” It’s hard to believe that was in 2007, over 13 years ago.  At the time, we were new and different. Our style of videos attracted attention just...

Rumbling with YouTube Re-Uploaders

Rumbling with YouTube Re-Uploaders

Common Craft videos could not have become popular without YouTube. Starting in 2007, the site was our platform for sharing videos and it helped us reach millions of people. I’ll never forget uploading a new video and watching it get embedded on websites around the...

How I’m Publishing BIG ENOUGH

How I’m Publishing BIG ENOUGH

Big Enough, my forthcoming book, is arriving in May. It’s being published via a partnership between me and publishing industry pros. Below, I’ll explain why I made this choice, how it differs from traditional publishing and why this option might become more popular in...

Summoning the Gumption

Summoning the Gumption

For Big Enough, I plan to throw myself at the marketing beast. My challenge is to learn how to market a book successfully. If I can develop a marketing strategy that fits with my style, I will have a head start for future books.

Explaining Big Enough

Explaining Big Enough

Now that I have a book coming out, I’m facing another kind of explanation challenge in the form of explaining Big Enough. It seems like every time I write about it, I take a slightly different path and I’m constantly wondering if I’ve stumbled upon the one explanation that works best.

How Do You Draw a Town?

How Do You Draw a Town?

I like to think about Common Craft cut-outs as symbols rather than realistic interpretations. Symbols are more timeless and flexible. They have personality and style.