Category Archive: Common Craft

R.I.P. Yahoo Groups

R.I.P. Yahoo Groups

Yahoo recently shared the news that, after 20 years, Yahoo! Groups is shutting down. It's no big surprise, but seeing this news took me back to the early days of online communities and my job as an online community manager. In 1999, I was fascinated with online...

Experimenting with mmhmm

Experimenting with mmhmm

Since the pandemic, a new class of apps have been introduced that are designed to make videos and presentations more interesting. One of my favorites is the mmhmm app, which is software you download to your computer. The neat thing about mmhmm is that it allows the...

Watching The Book Data

Watching The Book Data

As Sachi will tell you, I am often preoccupied with data about our business. I spend a lot of time checking websites and dashboards to see how our projects are going. I love it, but it can also become an obsession. There have been times when my daily perception of...

Saying Thanks During a Pandemic

Saying Thanks During a Pandemic

One of the first big challenges of marketing a book is getting endorsements or "blurbs" from influential people. It's stressful because you are not only asking favors of people you admire, but you're sharing the book for the first time. It's easy to feel nervous about...

Who is Common Craft?

Who is Common Craft?

It makes my day when I receive an email from someone who says something like, “I’ve been a fan since the first video!” It’s hard to believe that was in 2007, over 13 years ago.  At the time, we were new and different. Our style of videos attracted attention just...

Rumbling with YouTube Re-Uploaders

Rumbling with YouTube Re-Uploaders

Common Craft videos could not have become popular without YouTube. Starting in 2007, the site was our platform for sharing videos and it helped us reach millions of people. I’ll never forget uploading a new video and watching it get embedded on websites around the...