Clearly understanding the difference between product and service businesses is key to thinking about business opportunities, how companies grow, and the consequences of that growth.
Category Archive: Entrepreneurship
A Story On Big Enough Launch Day 📹 📄
On the day Big Enough launched I sat down in front of the camera to share a story from the book about making a video for Google.
Making The Trailer Video for Big Enough ⛰ 🐕🦺 📹
To create the trailer for my book, Big Enough, I wanted to take advantage of the natural scenery where I live. So I packed up my drone and dogs and went on a hike. If only it were so easy.
How to Help the Author in Your Life
Why do pre-orders matter? The answer deserves a clear explanation, so I made the 90-second video below as a resource for any author or publisher. Please feel free to share it or use it in your campaign.
Big Enough Book Video Strategy 🍿📚
In preparation for publishing Big Enough, I created videos and developed a plan for promoting pre-orders of the book. This share the details.
Publishing Big Enough in 41 Days 🗓
A look at what I was doing 41 days prior to publishing my book, Big Enough.
The Podcast Book Promotion Strategy for Big Enough
One the most powerful ways to get the word out about a new book is by appearing on podcasts. This was my strategy.
Indy Publishing and the Discourse Blog
In October of 2019, a news website called Splinter, which was under the same management at Gizmodo and Jezebel, was shuttered and the staff was fired. So, a group of Splinter writers created a new news site that became a labor of love. It's called the Discourse Blog....
Who is Common Craft?
It makes my day when I receive an email from someone who says something like, “I’ve been a fan since the first video!” It’s hard to believe that was in 2007, over 13 years ago. At the time, we were new and different. Our style of videos attracted attention just...
The Moment Everything Changed at Common Craft ⚡️
In 2007, our lives changed thanks to publishing a series of animated videos that became known at the first “explainer” videos of the YouTube era.
Common Craft and Camping on Tuesdays
In 2008, we made quality of life a priority in how we ran our company, Common Craft. Eventually we started to see that we had created a lifestyle that meant we could go camping on a Tuesday and that idea become a philosophy for us.