BIG ENOUGH is being published via a partnership that’s like self-publishing. Below, I’ll explain why I made this choice, how it differs from traditional publishing, and why this option might become more popular in the future.
Category Archive: Publishing
Big Enough – Official Book Trailer
Big Enough is a book at that asks the question: “What does the good life mean to you?” It’s for people who are ready to think differently about success and how a small business can be designed to promote what matters.
Making The Trailer Video for Big Enough ⛰ 🐕🦺 📹
To create the trailer for my book, Big Enough, I wanted to take advantage of the natural scenery where I live. So I packed up my drone and dogs and went on a hike. If only it were so easy.
15 Days to Launch – What I’m Doing
Big Enough is officially published on September 15th. It’s hard to believe it’s coming so fast, but I feel good about where we are in the process. Here’s what I’m doing right now: In the midst of all the book-specific activities, our normal work must go on. My...
The Dread and Delight of Publishing Big Enough 😕 ➡️ 😍
Publishing a book is always a challenge and doing it during a pandemic is even more so. This is how how it felt at the time.
The Pre-Order Campaign Bounce
Going into this phase of the book launch, a created a spreadsheet that includes names and email addresses of nearly everyone I know. Over the last two weeks, I emailed them all, one at a time. This ended up being quite a project. I sent hundreds of individual emails,...
How to Help the Author in Your Life
Why do pre-orders matter? The answer deserves a clear explanation, so I made the 90-second video below as a resource for any author or publisher. Please feel free to share it or use it in your campaign.
Big Enough Book Video Strategy 🍿📚
In preparation for publishing Big Enough, I created videos and developed a plan for promoting pre-orders of the book. This share the details.
30 Days to Launch – What I’m Doing
I’m getting the stage set for the launch of Big Enough and my list is long.
Publishing Big Enough in 41 Days 🗓
A look at what I was doing 41 days prior to publishing my book, Big Enough.
Big Enough is Big Enough
Maybe I'm alone in this perception, but reading business books sometimes feels like homework. I read them to learn and don't usually expect to be entertained. When I began writing Big Enough, I took a different approach. My goal was to write a book about a business...
The Podcast Book Promotion Strategy for Big Enough
One the most powerful ways to get the word out about a new book is by appearing on podcasts. This was my strategy.
Should Authors Buy Their Own Books?
In my experience, publishing a book means owning at least a few boxes of the book. These can be given as gifts, sold, used in promotions, and more. I have boxes of Big Enough sitting beside me right now. The copies I have came directly from the printer and don't have...
Watching The Book Data for Big Enough
I am often preoccupied with data about our business. I spend a lot of time checking websites and dashboards to see how our projects are going. I love it, but it can also become an obsession. This is especially true for my book, Big Enough.
Pre-Order the Big Enough eBook
Last week, the Big Enough ebook appeared on all the major book websites. The ebook can be pre-ordered and will be available on September 15th.
Link Roundup 📚 🦠 🔥
The post below was sent as an issue of my newsletter, Ready for Rain. 🤔 Who is Common Craft? I wrote this post to summarize our company and our role in it. If you’re curious about what we do, this is a good starting point. > Read the post ✍️ Indy Publishing and the...
Final Covers of BIG ENOUGH
While it’s probably true that you shouldn’t judge a book by its cover, most people do. Covers can have a big impact on sales and getting the cover right is a big priority. Here’s the final front cover for my book Big Enough:
Indy Publishing and the Discourse Blog
In October of 2019, a news website called Splinter, which was under the same management at Gizmodo and Jezebel, was shuttered and the staff was fired. So, a group of Splinter writers created a new news site that became a labor of love. It's called the Discourse Blog....
Shaking the Snow Globe 🌨
The post below was sent as an issue of my newsletter, Ready for Rain. Friends, 2020 has become a year of widespread and unpredictable change, much of it frightening and disorienting. Our collective snow globe is being shaken and it makes every day feel like taking a...
The Pandemic’s Impact on Home Construction and Book Publishing 📚📐
When the pandemic hit in 2020, we had to reevaluate two of the biggest projects of our lives. This is how it felt at the time.