Publishing a book is always a challenge and doing it during a pandemic is even more so. This is how how it felt at the time.
Category Archive: Publishing
Going into this phase of the book launch, a created a spreadsheet that includes names and email addresses of nearly everyone I know. Over the last two weeks, I emailed them all, one at a time. This ended up being quite a project. I sent hundreds of individual emails,...
Why do pre-orders matter? The answer deserves a clear explanation, so I made the 90-second video below as a resource for any author or publisher. Please feel free to share it or use it in your campaign.
In preparation for publishing Big Enough, I created videos and developed a plan for promoting pre-orders of the book. This share the details.
I’m getting the stage set for the launch of Big Enough and my list is long.
A look at what I was doing 41 days prior to publishing my book, Big Enough.
Maybe I'm alone in this perception, but reading business books sometimes feels like homework. I read them to learn and don't usually expect to be entertained. When I began writing Big Enough, I took a different approach. My goal was to write a book about a business...
One the most powerful ways to get the word out about a new book is by appearing on podcasts. This was my strategy.
In my experience, publishing a book means owning at least a few boxes of the book. These can be given as gifts, sold, used in promotions, and more. I have boxes of Big Enough sitting beside me right now. The copies I have came directly from the printer and don't have...
I am often preoccupied with data about our business. I spend a lot of time checking websites and dashboards to see how our projects are going. I love it, but it can also become an obsession. This is especially true for my book, Big Enough.
Last week, the Big Enough ebook appeared on all the major book websites. The ebook can be pre-ordered and will be available on September 15th.
The post below was sent as an issue of my newsletter, Ready for Rain. 🤔 Who is Common Craft? I wrote this post to summarize our company and our role in it. If you’re curious about what we do, this is a good starting point. > Read the post ✍️ Indy Publishing and the...
While it’s probably true that you shouldn’t judge a book by its cover, most people do. Covers can have a big impact on sales and getting the cover right is a big priority. Here’s the final front cover for my book Big Enough:
In October of 2019, a news website called Splinter, which was under the same management at Gizmodo and Jezebel, was shuttered and the staff was fired. So, a group of Splinter writers created a new news site that became a labor of love. It's called the Discourse Blog....
The post below was sent as an issue of my newsletter, Ready for Rain. Friends, 2020 has become a year of widespread and unpredictable change, much of it frightening and disorienting. Our collective snow globe is being shaken and it makes every day feel like taking a...
When the pandemic hit in 2020, we had to reevaluate two of the biggest projects of our lives. This is how it felt at the time.
I have always been ambitious and I continue to be. What has changed is the focus or desired outcome of that ambition.
In the spring of 2020, we were quarantined because of Covid-19. This was our experience early in the pandemic.
Just before Big Enough went to the printer, I learned there were a handful of blank pages at the end of the book. The book designer asked if I’d like to use them for promotion or a section for “notes”, etc. It seemed strange. Couldn’t we just remove the extra pages? I asked my editor and she followed up with this article about printing books.
Big Enough, my forthcoming book, is arriving in May. It’s being published via a partnership between me and publishing industry pros. Below, I’ll explain why I made this choice, how it differs from traditional publishing and why this option might become more popular in the future.