Category Archive: Publishing

The Pre-Order Campaign Bounce

The Pre-Order Campaign Bounce

Going into this phase of the book launch, a created a spreadsheet that includes names and email addresses of nearly everyone I know. Over the last two weeks, I emailed them all, one at a time. This ended up being quite a project. I sent hundreds of individual emails,...

Big Enough is Big Enough

Big Enough is Big Enough

Maybe I'm alone in this perception, but reading business books sometimes feels like homework. I read them to learn and don't usually expect to be entertained. When I began writing Big Enough, I took a different approach. My goal was to write a book about a business...

Final Covers of BIG ENOUGH

Final Covers of BIG ENOUGH

While it’s probably true that you shouldn’t judge a book by its cover, most people do. Covers can have a big impact on sales and getting the cover right is a big priority. Here’s the final front cover for my book Big Enough: