While it’s probably true that you shouldn’t judge a book by its cover, most people do. Covers can have a big impact on sales and getting the cover right is a big priority. Here’s the final front cover for my book Big Enough:
I had the help of Page Two Books and designer Peter Cocking. We worked together over a few weeks to give it the feel we thought was appropriate. While it’s a business book, I really see Big Enough as a book about a business. It reads more like a memoir or autobiography and we wanted the cover to feel personal and engaging. I wanted it to send the message “this is a business book that doesn’t seem like homework”.
The dog helps. It’s hard to look too serious with a cute dog on the cover. I thought the French bulldog was an iconic symbol for Big Enough: small in size, big in attitude. We call the dog “Big-E” and he has become part of the book’s marketing. Here’s a sticker I had designed for pre-orders that uses Big-E as inspiration:
I’m so thankful to those who provided endorsements, which are quotes about the book by influential people. There is one on the front from Auston Kleon, three on the back cover, and eleven endorsements in the first few pages of the book. It meant so much to me that they would take the time to read an early version of the book and provide a quote.
The Back Cover
The back cover is meant to help people get a quick feel for the content of the book. Along with endorsements from Seth Godin, Tara Hunt, and Jason Kottke, the back has a finely-crafted description of the book. Jessica Werb was a big help in getting it right.
Here’s the full spread:
Big Enough hits the shelves on September 15th, 2020. Find purchase options.