Writing a book is only one part of being an author. To make your book successful, you must also promote it and work to get it noticed. One of the most powerful methods is a pre-order campaign, which means encouraging people in your personal network to pre-order the book.
The question becomes: Why do pre-orders matter? The answer deserves a clear explanation, so I made the 90-second video below as a resource for any author or publisher. Please feel free to share it or use it in your campaign.