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Interview with Matt Pierce at Techsmith

By: Lee LeFever

I write books and run a company called Common Craft. I recently moved from Seattle to a rural island. Here, I write about online business, book publishing, modern home construction, and occasionally, dumb jokes.

I had the pleasure of reconnecting with Matthew Pierce at Techsmith, makers of Camtasia, Snag-it, and other fine products.

Matt hosts The Visual Lounge, which is about the power of using visuals in videos and how to make them better. I was a recent guest and we discussed:

  • Common Craft as Pioneers of Explainer Videos
  • Our approach to creating and using visuals in our animated videos
  • What’s unique about Common Craft Cut-outs
  • The Art of Explanation Book
  • Dual coding theory
  • Cognitive load, and a lot more…

You can watch the entire interview below or at this link:

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