“image

Interview with Matt Pierce at Techsmith

By: Lee LeFever

I write books and run a company called Common Craft. I recently moved from Seattle to a rural island. Here, I write about online business, book publishing, modern home construction, and occasionally, dumb jokes.

I had the pleasure of reconnecting with Matthew Pierce at Techsmith, makers of Camtasia, Snag-it, and other fine products.

Matt hosts The Visual Lounge, which is about the power of using visuals in videos and how to make them better. I was a recent guest and we discussed:

  • Common Craft as Pioneers of Explainer Videos
  • Our approach to creating and using visuals in our animated videos
  • What’s unique about Common Craft Cut-outs
  • The Art of Explanation Book
  • Dual coding theory
  • Cognitive load, and a lot more…

You can watch the entire interview below or at this link:

0 Comments

Ready for Rain is  a newsletter that's personal

On most Tuesdays, I share a story from my life on Orcas Island and a recommendation for something I love. I'm interested in how to design work and home for lifestyle, livability, and fluffy dogs. Learn more.

I care about your privacy. Unsubscribe at any time.

You May Also Like

Digiscoping from Flattop

Digiscoping from Flattop

My goal was not only to see into the distance but to take photos. This turned me onto an idea called digiscoping, which combines phone photography with telescopes and spotting scopes.

read more
Dear Friend: Let’s Talk About Mastodon

Dear Friend: Let’s Talk About Mastodon

I can assure you, dear friend, that Mastodon is different and this letter is my attempt to explain why and how. The big idea is that we don’t need tech companies, advertisers, shareholders, profit, or billionaires to connect online. In fact, they get in the way.

read more