Interview with Matt Pierce at Techsmith

By: Lee LeFever

I write books and run a company called Common Craft. I recently moved from Seattle to a rural island. Here, I write about online business, book publishing, modern home construction, and occasionally, dumb jokes.

I had the pleasure of reconnecting with Matthew Pierce at Techsmith, makers of Camtasia, Snag-it, and other fine products.

Matt hosts The Visual Lounge, which is about the power of using visuals in videos and how to make them better. I was a recent guest and we discussed:

  • Common Craft as Pioneers of Explainer Videos
  • Our approach to creating and using visuals in our animated videos
  • What’s unique about Common Craft Cut-outs
  • The Art of Explanation Book
  • Dual coding theory
  • Cognitive load, and a lot more…

You can watch the entire interview below or at this link:

0 Comments

Ready for Rain is  a newsletter that's personal

On most Tuesdays, I share a story from my life on Orcas Island and a recommendation for something I love. I'm interested in how to design work and home for lifestyle, livability, and fluffy dogs. Learn more.

I care about your privacy. Unsubscribe at any time.

You May Also Like

I Believe (in Build Livable) 🏡

I Believe (in Build Livable) 🏡

Today, I feel like I’m on the right track and learning as I go. I’ve been able to address most of what I wanted to do, but there are always going to be ways to improve (like using a dSLR camera). My goal right now is to look professional without spending thousands of dollars.

read more
Home Studio Tour 🎙 🔊 🎥

Home Studio Tour 🎙 🔊 🎥

Today, I feel like I’m on the right track and learning as I go. I’ve been able to address most of what I wanted to do, but there are always going to be ways to improve (like using a dSLR camera). My goal right now is to look professional without spending thousands of dollars.

read more