Podcast Interview: On Brand with Nick Westergaard

By: Lee LeFever

I write books and run a company called Common Craft. I recently moved from Seattle to a rural island. Here, I write about online business, book publishing, modern home construction, and occasionally, dumb jokes.

I was recently a guest on the podcast OnBrand with Nick Westergaard. We talked about my book The Art of Explanation and what professionals can do to communicate with more clarity.

Episode Highlights

Why is it so hard for us to explain things? “We do it every day and we can take it for granted.” Lee went on to note that, just as learning to be a better runner, you can learn to be a better explainer.

The curse of knowledge gets in the way. “It curses us by forcing us to use jargon, add examples, and more.” Lee notes that it’s best to err on the side of being familiar. “We’re not dumbing it down, we’re making it familiar.”

How to make an explainer video. Common Craft has produced explainer videos that have earned over 50 million views online. All of these are grounded in solid explanations. Where do you start? “Start like you’re talking to your parents—explaining what you do and why it matters.”

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