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Storytime: Discovering a Better Business Model

By: Lee LeFever

I write books and run a company called Common Craft. I recently moved from Seattle to a rural island. Here, I write about online business, book publishing, modern home construction, and occasionally, dumb jokes.

Storytime is a series of brief videos focused on a single idea relating to my work and/or personal life.

This is a brief story about discovering a business model that allowed us to remain a two-person company with a product we could make once and sell multiple times. The full version of this story is told in my book Big Enough.

➡️ Go to all Storytime videos

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On most Tuesdays, I share a story from my life on Orcas Island and a recommendation for something I love. I'm interested in how to design work and home for lifestyle, livability, and fluffy dogs. Learn more.

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