The Art of Explanation
Making Your Ideas, Products, and Services Easy to Understand
You’ve done the hard work. Your product or service works beautifully—but something is missing. People just don’t see the big idea—and it’s keeping you from being successful. Your idea has an explanation problem.
The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.
Buy the Book
- Title: The Art of Explanation
- Subtitle: Making Your Ideas, Products and Services Easier to Understand
- Publisher: Wiley
- Publication Date: October 23, 2012
- Details: Paperback, 226 pages
- ISBN: 978-1118374580 (1118374584)
What Readers Are Saying
—Trent Anderson, COO
The Art of Explanation is one of the top two business books I’ve ever read.
—Donald Miller, CEO of StoryBrand and New York Times best-selling author
“Your work has given me confidence and genuine interest in pursuing a technical career, and removed the burden of feeling inadequate in the face of jargon.”
— Jonathan L., Perth, Australia
“LeFever demystifies how to take an idea and make it spread.”
—Nancy Duarte, principal of Duarte, Inc., author of Resonate and Slide:ology
Lee LeFever is the co-founder of Common Craft and author of The Art of Explanation. Since 2007, Common Craft has won numerous awards, created explanations for the world’s most respected brands and created explainer videos that have earned over 50 million online video views.
Today, Common Craft produces educational guides, ready-made videos and visuals that are used by educators in over 50 countries. Lee and his wife Sachi are Common Craft’s only employees. More.
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