The Podcast Book Promotion Strategy for Big Enough

By: Lee LeFever

I write books and run a company called Common Craft. I recently moved from Seattle to a rural island. Here, I write about online business, book publishing, modern home construction, and occasionally, dumb jokes.

I never planned to do a book tour. Unless you’re a very well-known author, they seem like a cumbersome activity with low ROI; a vestige from a time before the internet. Now, in the COVID era, they are an impossibility. I hope to do 100% of promotions for Big Enough from the comfort and safety of home. For me, podcasts are the perfect medium.

big enough book

When The Art of Explanation came out in 2012, podcasts were popular, but a shadow of what they are today. I was invited to be on dozens and came to truly enjoy the process. I’m a social person at heart and love having a good conversation. When I thought about how to promote Big Enough, podcasts were always front and center. The question became: how does an author promote themselves as a podcast guest?

The first option was personal and network connections and I am now reaching out to people I know. The introductions are relatively easy. What I needed was a simple way to let them know I’m an interesting, knowledgeable, and fun podcast guest. I wanted podcasters to visit a page on my leelefever.com site and think “I MUST have this guy on my podcast!”

So I created that page. It’s called “Lee LeFever Podcast Guest” and it’s my best shot at giving podcasters a clear picture of my experience, expertise, and more. Now, when I ask someone in my network if they can introduce me to a podcaster, I can send them this link for more information. My hope is that you, dear reader, will use it too.

If you know a podcast or podcast host who might be interested in having me on to discuss Big Enough, please let me know.

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