Video: Big Enough for What Matters to You

September 23, 2020

By: Lee LeFever

I write books and run a company called Common Craft. I recently moved from Seattle to a rural island. Here, I write about online business, book publishing, modern home construction, and occasionally, dumb jokes.

Building a business inevitably comes with a personal cost. For many, that cost is debt, long hours, and reduced quality of life. Years of toil are traded for a shot at striking gold and the allure is undeniable. The risk can seem worth the rewards and I applaud those who choose to take it.

But I also believe that now is the time for a new perspective that challenges traditional notions of business success and respectability. Who is to say that a small, sustainable business is less successful than a big, growing one? Is an entrepreneur who values quality of life less respectable?

I created the 47-second video below to explain this new version of success and the value of building a business that grows what matters to you.

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