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Big Enough Socks and Stickers

October 06, 2020

By: Lee LeFever

I write books and run a company called Common Craft. I recently moved from Seattle to a rural island. Here, I write about online business, book publishing, modern home construction, and occasionally, dumb jokes.

I’m so thankful for the people who pre-ordered BIG ENOUGH. The book made a splash on launch day and was the #1 New Release in the category of home based-businesses.

screenshot of big enuogh on amazon

I ran a pre-order campaign for the book to generate early interest and sales. And it worked. We sold over 450 copies before the book’s official launch. I count it as a success and learned a lot.

To encourage pre-orders, I offered a few tiers of incentives that included stickers and socks. Last week, I wrote a personal note to each person who pre-ordered and included their gift. It was a big project and one I enjoyed because writing a personal note of gratitude, by hand, feels right. It made me want to write more personal notes and hopefully improve my handwriting along the way.

I recently got to see the Big Enough socks in action and it was glorious:

Learn more about BIG ENOUGH.

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