Category Archive: Big Enough Book

Watching The Book Data

Watching The Book Data

As Sachi will tell you, I am often preoccupied with data about our business. I spend a lot of time checking websites and dashboards to see how our projects are going. I love it, but it can also become an obsession. There have been times when my daily perception of...

Pre-Order the Big Enough eBook

Pre-Order the Big Enough eBook

I’ve always planned for Big Enough to be available in all formats but didn’t realize how important ebooks and audiobooks would be in the COVID-19 era. The pandemic is changing the book market as people are staying home and looking for digital alternatives.  Last...

Saying Thanks During a Pandemic

Saying Thanks During a Pandemic

One of the first big challenges of marketing a book is getting endorsements or "blurbs" from influential people. It's stressful because you are not only asking favors of people you admire, but you're sharing the book for the first time. It's easy to feel nervous about...

Final Covers of BIG ENOUGH

Final Covers of BIG ENOUGH

While it’s probably true that you shouldn’t judge a book by its cover, most people do. Covers can have a big impact on sales and getting the cover right is a big priority. Here’s the final front cover for my book Big Enough:

Who is Common Craft?

Who is Common Craft?

It makes my day when I receive an email from someone who says something like, “I’ve been a fan since the first video!” It’s hard to believe that was in 2007, over 13 years ago.  At the time, we were new and different. Our style of videos attracted attention just...

Rumbling with YouTube Re-Uploaders

Rumbling with YouTube Re-Uploaders

Common Craft videos could not have become popular without YouTube. Starting in 2007, the site was our platform for sharing videos and it helped us reach millions of people. I’ll never forget uploading a new video and watching it get embedded on websites around the...

Publishing a Book During a Pandemic (Or Not)

Publishing a Book During a Pandemic (Or Not)

In publishing a book, timing matters. You’ve spent a year or more writing it and developing the final product. You have a system set up for pre-orders and help with promotions. All the arrows point to a single date on the calendar: your publishing date. If all goes...

A Balance of Ambition and Happiness

A Balance of Ambition and Happiness

I love this quote by Bill Watterson, creator of Calvin and Hobbes, which I found through James Clear's newsletter: “...having an enviable career is one thing, and being a happy person is another. Creating a life that reflects your values and satisfies your soul is a...

Using Extra Pages in BIG ENOUGH

Using Extra Pages in BIG ENOUGH

Just before Big Enough went to the printer, I learned there were a handful of blank pages at the end of the book. The book designer asked if I’d like to use them for promotion or a section for “notes”, etc. It seemed strange. Couldn’t we just remove the extra pages? I asked my editor and she followed up with this article about printing books.

How I’m Publishing BIG ENOUGH

How I’m Publishing BIG ENOUGH

Big Enough, my forthcoming book, is arriving in May. It’s being published via a partnership between me and publishing industry pros. Below, I’ll explain why I made this choice, how it differs from traditional publishing and why this option might become more popular in...

Summoning the Gumption

Summoning the Gumption

For Big Enough, I plan to throw myself at the marketing beast. My challenge is to learn how to market a book successfully. If I can develop a marketing strategy that fits with my style, I will have a head start for future books.

Explaining Big Enough

Explaining Big Enough

Now that I have a book coming out, I’m facing another kind of explanation challenge in the form of explaining Big Enough. It seems like every time I write about it, I take a slightly different path and I’m constantly wondering if I’ve stumbled upon the one explanation that works best.

Betting on Blurbs

Betting on Blurbs

If you pick up just about any modern book, you'll find short quotes from influential people saying nice things about the book and/or author. These are called endorsements or blurbs and they provide a bit of social proof. On the front cover of Jason Fried and DHH's...

The Editorial Calendar

The Editorial Calendar

In much of our daily work, things happen on an ad hoc basis and that's how we like it. An example is the release of a new Common Craft video. Since 2007, we've published a new video every month or two. Once a video is published, the clock starts ticking and over the...