Category Archive: Big Enough Book

The Pre-Order Campaign Bounce

The Pre-Order Campaign Bounce

Going into this phase of the book launch, a created a spreadsheet that includes names and email addresses of nearly everyone I know. Over the last two weeks, I emailed them all, one at a time. This ended up being quite a project. I sent hundreds of individual emails,...

Big Enoughness

Big Enoughness

A recent New York Times article called "Want to Make It Big in Fashion? Think Small, Like Evan Kinori" introduced me to the term "enoughness". It was in long-ago 1973 that the economist E.F. Schumacher first published “Small Is Beautiful,” a seminal (and, to the...