Maybe I'm alone in this perception, but reading business books sometimes feels like homework. I read them to learn and don't usually expect to be entertained. When I began writing Big Enough, I took a different approach. My goal was to write a book about a business...
I never planned to do a book tour. Unless you're a very well-known author, they seem like a cumbersome activity with low ROI; a vestige from a time before the internet. Now, in the COVID era, they are an impossibility. I hope to do 100% of promotions for Big Enough...
In my experience, publishing a book means owning at least a few boxes of the book. These can be given as gifts, sold, used in promotions, and more. I have boxes of Big Enough sitting beside me right now. The copies I have came directly from the printer and don't have...