Category Archive: Publishing

Experimenting with mmhmm

Experimenting with mmhmm

Since the pandemic, a new class of apps have been introduced that are designed to make videos and presentations more interesting. One of my favorites is the mmhmm app, which is software you download to your computer. The neat thing about mmhmm is that it allows the...

Big Enough Socks and Stickers

Big Enough Socks and Stickers

I'm so thankful for the people who pre-ordered BIG ENOUGH. The book made a splash on launch day and was the #1 New Release in the category of home based-businesses. I ran a pre-order campaign for the book to generate early interest and sales. And it worked. We sold...

The Pre-Order Campaign Bounce

The Pre-Order Campaign Bounce

Going into this phase of the book launch, a created a spreadsheet that includes names and email addresses of nearly everyone I know. Over the last two weeks, I emailed them all, one at a time. This ended up being quite a project. I sent hundreds of individual emails,...

41 Days From Now

41 Days From Now

In 41 days, Big Enough is officially published, and right now it’s filling a lot of my work hours. I think about it constantly and devote much of my time to preparing. You might wonder: what is that like? What does an author do 41 days before a book comes out?  Being...

Big Enough is Big Enough

Big Enough is Big Enough

Maybe I'm alone in this perception, but reading business books sometimes feels like homework. I read them to learn and don't usually expect to be entertained. When I began writing Big Enough, I took a different approach. My goal was to write a book about a business...