Since the pandemic, a new class of apps have been introduced that are designed to make videos and presentations more interesting. One of my favorites is the mmhmm app, which is software you download to your computer. The neat thing about mmhmm is that it allows the...
I'm so thankful for the people who pre-ordered BIG ENOUGH. The book made a splash on launch day and was the #1 New Release in the category of home based-businesses. I ran a pre-order campaign for the book to generate early interest and sales. And it worked. We sold...
In the spring of 2020, the publish date of BIG ENOUGH was pushed to the fall and I suddenly had some unexpected time on my hands. COVID-19 was declared a pandemic and over 1,000 Americans were dying per day. I felt the need to do something.
I created the 47-second video below to explain a new version of success and the value of building a business that grows what matters to you.
https://www.youtube.com/watch?v=a1_lyCsJ2SM I first met Marcus back in the early 2000s. He was visiting Seattle for a tech conference and we hit it off. We lost touch for a while and I reached out to him a few months ago. To my surprise, he was also working on a book...
I had a great chat with Jason Falls, a person I’ve known since the dawn of social media.
A celebratory animated GIF for the launch of BIG ENOUGH.
On the day before BIG ENOUGH launched, I recorded this video to explain what the book is about, who it's for and what I think readers will take from it. https://youtu.be/CSPXW40g-Mc Learn More About BIG ENOUGH
BIG ENOUGH is being published via a partnership that’s like self-publishing. Below, I’ll explain why I made this choice, how it differs from traditional publishing, and why this option might become more popular in the future.
Big Enough is a book at that asks the question: “What does the good life mean to you?” It’s for people who are ready to think differently about success and how a small business can be designed to promote what matters.
Big Enough is officially published on September 15th. It’s hard to believe it’s coming so fast, but I feel good about where we are in the process. Here’s what I’m doing right now: In the midst of all the book-specific activities, our normal work must go on. My...
Going into this phase of the book launch, a created a spreadsheet that includes names and email addresses of nearly everyone I know. Over the last two weeks, I emailed them all, one at a time. This ended up being quite a project. I sent hundreds of individual emails,...
Why do pre-orders matter? The answer deserves a clear explanation, so I made the 90-second video below as a resource for any author or publisher. Please feel free to share it or use it in your campaign.
I’m getting the stage set for the launch of Big Enough and my list is long.
In 41 days, Big Enough is officially published, and right now it’s filling a lot of my work hours. I think about it constantly and devote much of my time to preparing. You might wonder: what is that like? What does an author do 41 days before a book comes out? Being...
Maybe I'm alone in this perception, but reading business books sometimes feels like homework. I read them to learn and don't usually expect to be entertained. When I began writing Big Enough, I took a different approach. My goal was to write a book about a business...
I never planned to do a book tour. Unless you're a very well-known author, they seem like a cumbersome activity with low ROI; a vestige from a time before the internet. Now, in the COVID era, they are an impossibility. I hope to do 100% of promotions for Big Enough...
In my experience, publishing a book means owning at least a few boxes of the book. These can be given as gifts, sold, used in promotions, and more. I have boxes of Big Enough sitting beside me right now. The copies I have came directly from the printer and don't have...