Last night, I sent myself three emails while watching a movie. My mind was wandering and I needed to get them out of my mind and into a place where I could review them later. These days my mind only wanders in one direction and I’m mostly happy about that. It’s always focused on Build Livable and all that’s left to do.
Over the weekend, we had our GC, Drew, and his partner and wife, Michelle, over for a casual dinner, and afterward, I interviewed them both for a couple of hours and we recorded it all. Their advice and stories were really insightful and now, we’ll summarize it and highlight some of the great quotes.
Drew and Michelle’s interview was the most recent of those I’ve conducted so far, along with architects, designers and homeowners. The interviews help me to continue learning and to gather useful quotes and advice from experts and people with experience. I often say that I’m writing the play-by-play and the experts are confirming and adding color commentary. This is an important part of the bigger project, which is, indeed, big for the two of us. It feels all-consuming at times.
Right now, I’m taking a deep breath. Yesterday, another draft of the Complete Guide was completed. This is the version that includes most of the media, like hundreds of photos and dozens of original diagrams.
Change in Perspective
This latest version of the guide is one that changed our perception of how to teach the construction process. Originally, I organized it chronologically, by phase. It made sense at the time, but Sachi pointed out a flaw in my thinking: We’re trying to help people save time and money largely through planning. We can’t talk about countertops, for example, when they’re being installed. By then, it’s too late. We needed to frontload the guide to cover most of the process before the first wall is built.
So that’s what we did. The Complete Guide is about preparation, understanding what to expect, and how to approach each phase. That’s the foundation for helping a construction project stay on time and on budget.
This is where the curriculum stands today (subject to change).
Over the holidays, my goal is to build awareness for Build Livable. That means contacting my network, posting daily on the Build.Livable Instagram account and creating a lot of fun videos and media. I continue to believe homeowners are going to love this!
Education is the key to saving time and money on construction projects. When homeowners understand the process, they can plan effectively and optimize. Build Livable develops that understanding in the form of an always-on online course.
Every few hours, I get an email that looks like this:
These emails are an indication that someone has signed up for our new project, or at least the free version of it. When I find them in my inbox, I can practically feel the dopamine flowing through my brain. Each email is just a data point, but together they represent a trend, and hopefully a foothold.
The project is called Build Livable and it is currently taking up most of my waking hours. My goal is to help homeowners save time and money by understanding the phases of construction and planning ahead for each phase. Informed homeowners can hopefully help builders and architects, too.
I wake up thinking about this project, work on it throughout the day, and send myself emails about it in the evenings. This is not driven by a deadline or a demanding boss, but a passion for creating it. I want nothing more than to see it come to life and be useful to people. I believe it can.
You might wonder what, exactly, is taking so much of my time, and it’s a good question. Let’s take a look.
At the beginning of this year, I set out to write about the experience of building custom homes and share what I’d learned. Like writing a book, I took it phase by phase and tried to capture all the things I wished I had known in the beginning. That project was mostly completed by summer and was book-length, about 70k words.
The whole idea changed when our friend, James, said he thought it should be digital and have videos, downloadable docs, etc. Of course! A book wouldn’t do. A website could be multimedia, easy to update, always-on, and have an enrollment fee. The project needed to be on a website and when that realization set in, my entire outlook changed. I was no longer limited by the book medium and could create a richer and more useful experience.
Part of what made me excited was the potential to create it in-house, with low overhead. By using a platform designed for online courses, I could design a very basic version of the website in a few days. The early challenge was not technology as much as branding and design. Over time, I picked colors and fonts, developed a logo and overall feel for the website. Web design is not something I consider a specialty, but I deeply enjoy the process.
The new website went online relatively quickly. The bulk of my work now is focused on filling the guides with useful content and filling the custom list with connections.
Getting people to a new website is always an uphill battle. New websites do not attract attention on their own. In the beginning, a reliable way to generate traffic is through advertising. I started to spend $10 a day on Facebook advertising and targeted people interested in construction, architecture, Dwell Magazine, etc. That’s helping a lot, but I’ll need to do more.
Website traffic, by itself, isn’t all that useful. We needed a way to turn visitors into connections we could contact in the future. In my experience, offering access to a free resource is one of the best ways to make that connection. If you invite people to test drive a resource for free, they may be likely to stick around.
For this, I pulled a couple of chapters out of The Complete Guide and created a free mini-guide called, “Start Your Construction Project on the Right Foot”. It has checklists of questions to ask builders and architects before hiring them, along with how to collect and organize ideas. The key was providing a useful and free resource along with nicely designed downloadable documents that could be printed. People love checklists!
The free guide went live a few weeks ago and since then, a few people per day have enrolled and confirmed their email addresses. It’s satisfying to see them choosing to be involved.
I think of the free mini-guide as a machine running in the background that will hopefully make connections with many people over time. With it in place, I could switch my attention back to The Complete Guide and go into full production mode.
And that’s what’s happening right now. My days are currently filled with formatting and editing the text, creating diagrams and downloadable documents, researching materials, and conducting interviews with homeowners and building pros. This is probably the most comprehensive resource I’ve ever developed. Here’s an example of a draft diagram:
I love every minute of it, in part, because I believe in it. I believe it can help homeowners save time and money. I believe I have the skills and experience to help them be prepared and work effectively with construction pros. I believe I can make it easy.
Each time someone enrolls in the free guide, the email in my inbox is a reminder that there is a need for this sort of resource and people are interested. We just have to keep finding them and showing them that we can help. The people who have chosen to be a part of Build Livable will hopefully choose to enroll in the Complete Guide when it’s ready. I believe that they will.
Most of my interviews these days are focused on entrepreneurship and business, which is very much the subject of BIG ENOUGH. At the same time, Common Craft is well known in education and learning development. This discussion with Betty Dannewitz, of the podcast If You Ask Betty, was a cross-over and one I really enjoyed. Betty is funny and insightful. We discussed how learning professionals could approach building a business that’s big enough and the power/pain of intellectual property.
Listen to the entire episode below:
I write books and run a company called Common Craft. I recently moved from Seattle to a rural island. Here, I write about online business, book publishing, modern home construction, and occasionally, dumb jokes.