Storytime is a series of brief videos focused on a single idea relating to my work and/or personal life.
This is a brief story about discovering a business model that allowed us to remain a two-person company with a product we could make once and sell multiple times. The full version of this story is told in my book Big Enough.
Mike Rhode and I go way back and it was a pleasure to reconnect with him on the Sketchnote Army podcast and discuss communication, creative work, and explainer videos.
What we covered in the show:
Intro: Who is Lee?
Lee’s origin story with explainer videos
The value of partnering with others
How Common Craft operates now
Valuing clear, interesting, surprising information
I write books and run a company called Common Craft. I recently moved from Seattle to a rural island. Here, I write about online business, book publishing, modern home construction, and occasionally, dumb jokes.