Interview with Matt Pierce at Techsmith
I had the pleasure of reconnecting with Matthew Pierce at Techsmith, makers of Camtasia, Snag-it, and other fine products.
Matt hosts The Visual Lounge, which is about the power of using visuals in videos and how to make them better. I was a recent guest and we discussed:
- Common Craft as Pioneers of Explainer Videos
- Our approach to creating and using visuals in our animated videos
- What’s unique about Common Craft Cut-outs
- The Art of Explanation Book
- Dual coding theory
- Cognitive load, and a lot more…
You can watch the entire interview below or at this link:
I write books and run a company called Common Craft. I recently moved from Seattle to a rural island. Here, I write about online business, book publishing, modern home construction, and occasionally, dumb jokes. 
