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Interview with Matt Pierce at Techsmith

Interview with Matt Pierce at Techsmith

I had the pleasure of reconnecting with Matthew Pierce at Techsmith, makers of Camtasia, Snag-it, and other fine products.

Matt hosts The Visual Lounge, which is about the power of using visuals in videos and how to make them better. I was a recent guest and we discussed:

  • Common Craft as Pioneers of Explainer Videos
  • Our approach to creating and using visuals in our animated videos
  • What’s unique about Common Craft Cut-outs
  • The Art of Explanation Book
  • Dual coding theory
  • Cognitive load, and a lot more…

You can watch the entire interview below or at this link:

Storytime: Discovering a Better Business Model

Storytime: Discovering a Better Business Model

Storytime is a series of brief videos focused on a single idea relating to my work and/or personal life.

This is a brief story about discovering a business model that allowed us to remain a two-person company with a product we could make once and sell multiple times. The full version of this story is told in my book Big Enough.

➡️ Go to all Storytime videos

Storytime #3: How a Handshake Deal with Twitter Led to Millions of Video Views

Storytime #3: How a Handshake Deal with Twitter Led to Millions of Video Views

Storytime is a series of videos that are usually brief and focused on a single idea relating to my work and/or personal life. This episode is about how our video “Twitter in Plain English” ended up on the front page of Twitter.com for over a year. The full version of this story in my book Big Enough.

➡️ Go to all Storytime videos

Podcast Interview with Mike Rhode at Sketchnote Army

Podcast Interview with Mike Rhode at Sketchnote Army

Mike Rhode and I go way back and it was a pleasure to reconnect with him on the Sketchnote Army podcast and discuss communication, creative work, and explainer videos.

What we covered in the show:

  • Intro: Who is Lee?
  • Lee’s origin story with explainer videos
  • The value of partnering with others
  • How Common Craft operates now
  • Valuing clear, interesting, surprising information
  • Importance of writing in Lee’s creative process
  • Using story to share principles in a clear way
  • The Common Craft process
  • Book: The Art of Explanation
  • How embracing constraints liberates you
  • Book: Big Enough
  • Quality of life defining success
  • The importance of sustainability
  • Productivity culture
  • How the pandemic changed time perceptions
  • Time is the new wealth
  • Tools
  • Handwriting thank you notes
  • 3 tips
  • Outro

Thanks for having me on the show!

All my podcast interviews

Experimenting with mmhmm

Experimenting with mmhmm

Since the pandemic, a new class of apps have been introduced that are designed to make videos and presentations more interesting. One of my favorites is the mmhmm app, which is software you download to your computer.

The neat thing about mmhmm is that it allows the presenter and presentation to be on the screen at the same time. It’s in beta and a little buggy, but works.

Today I published the first video I made with the app. It’s an introduction/preview for the Common Craft video we published this morning. The video is called Clear Communication in Presentations. Here is the intro I made with mmhmm:

Video: Big Enough for What Matters to You

Video: Big Enough for What Matters to You

Building a business inevitably comes with a personal cost. For many, that cost is debt, long hours, and reduced quality of life. Years of toil are traded for a shot at striking gold and the allure is undeniable. The risk can seem worth the rewards and I applaud those who choose to take it.

But I also believe that now is the time for a new perspective that challenges traditional notions of business success and respectability. Who is to say that a small, sustainable business is less successful than a big, growing one? Is an entrepreneur who values quality of life less respectable?

I created the 47-second video below to explain this new version of success and the value of building a business that grows what matters to you.

Learn more about BIG ENOUGH

Podcast Interview: Mixergy with Andrew Warner

Podcast Interview: Mixergy with Andrew Warner

Listen to the podcast

Andrew Warner and I go way back to the early days of Mixergy and I always come away from his interviews having learned something about myself. He read BIG ENOUGH and asked questions that took the conversation in directions I didn’t expect.

We discussed Common Craft’s evolution, how we thought about competition and copycats, and a lot more.

My previous appearances:

A Story On Big Enough Launch Day ? ?

A Story On Big Enough Launch Day ? ?

The post below was sent as an issue of my newsletter, Ready for Rain.


Friends, it’s an exciting day. BIG ENOUGH was officially launched and I’m so excited to see it out in the world. To celebrate, I recorded a video for you.

A Video for Ready for Rain Subscribers

A Story from BIG ENOUGH

Below is the video we made with Google in 2007:

Google Docs in Plain English

That’s all I have for now. See you next week!